Who we are….

Santa Claus with white curly beard and glasses sitting next to a young girl with braided hair, holding a large wrapped Christmas present. 
Our Story

Four decades….

1985

Charlie Russo took his children shopping for sixteen kids in a nearby shelter, delivering gifts, and never left.

1990

Christmas Magic becomes a registered 501(c)(3) nonprofit.

2000s

The partner network grows to dozens of verified shelters, schools, churches, and social-service programs across
Long Island.

2016

Charlie’s children and friends expanded Christmas Magic into NYC and across 4 boroughs.

Today

~14,000 children a year across Long Island, and ~600 children in programs across 4 boroughs

Where the money goes

  • Our tax filings

    Every IRS Form 990 since 2002, including our EIN

    View on ProPublica

  • Our tax-exempt status

    Look us up in the IRS’s own database by searching EIN 11-3420933

    Check with the IRS
Three men dressed as pirates posing together at an outdoor event with a food truck and other people in the background.

Christmas isn’t our only season

Backpack Pirates brings backpacks, school supplies, and summer-camp days to the same children every summer.

Learn more
A woman with dark hair in a low bun sitting at a wooden table, working on a laptop next to a large vase of pink and green flowers, against a plain white wall.

Our story

Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Close-up of a pink poppy flower with dew drops on petals and yellow stamens at the center.

Driven by passion

We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life. Every project we take on is an opportunity to learn, grow, and do something meaningful. We treat our clients like partners and our work like craft.

A person arranging a floral bouquet with pink peonies, green hydrangeas, and tall grasses in a white ceramic vase on a white pedestal against a plain white wall.
Field of white daisies with yellow centers, some in bloom and some budding, bathed in warm sunlight.
A close-up of a cream-colored poppy flower showing its detailed center with yellow stamens and green pistil, surrounded by delicate, ruffled petals.
Close-up of a vibrant red-orange poppy flower petal with yellow stamens visible in the center.

Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.

—Former Customer